The Goals

Ferrucci Store approached us with a clear mission: to increase sales and build a loyal customer base. They needed a partner who could reorganize the shopping experience and implement a marketing strategy that would help them achieve these goals. We responded with a tailored strategy, focusing on improving the UX of the site and performing advertising campaigns.

The Strategy

Site Usability Optimization and Copy Restructuring.

User Friendly Website: We simplified navigation and optimized the purchase path to reduce shopping cart abandonment and improve the user experience.

Copy for Conversion: The new site copy is designed to increase conversions, with clear and persuasive messages that guide users to purchase.

Ads Campaigns on Meta and TikTok

Targeted Ads: We created and optimized ad campaigns on Meta and TikTok to reach a wider but targeted audience. Our team worked on creating scripts for more engaging ad content, testing different formats to identify the best performing ones.

Audience Segmentation: Each campaign was designed to intercept different customer segments and maximize return on advertising investment.

The Results

Thanks to this integrated strategy, Ferrucci Store has achieved significant results:

ROAS (Return on Ad Spend): 4x

Increase in Sales: +40%

Conclusions

Our collaboration with Ferrucci Store has shown that optimizing the user experience, combined with targeted advertising campaigns, can make a significant impact on sales and loyalty. As a result of these strategies, Ferrucci Store has experienced remarkable growth, consolidating its position in the market and gaining a more loyal customer base.

‍

‍