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When Telecard approached us, they had the ambitious goal of significantly increasing sales and becoming the benchmark in review collection for businesses. To help them achieve this goal, we designed an integrated strategy that improved the shopping experience and strengthened brand awareness, significantly increasing the impact of reviews on end-customer decisions.
Optimizing the Buying Experience and Copy
Site Restyling: We completely restructured Telecard's site, creating copy focused on concrete benefits for entrepreneurs. The goal was to clearly explain how reviews can influence customers' choices and provide guidance on how Telecard could help entrepreneurs in the arduous task of collecting recommendations within their venue.
User Generated Content and Social Proof: We introduced UGC videos and segmented messages between sales, awareness, and social proof to build trust and tangibly show product benefits.
Multi-Channel Advertising Campaigns
Allocazione del Budget: Con un budget di 8k €mensili, abbiamo distribuito gli investimenti tra Google, Meta, TikTok e Outbrain, assicurandoci di raggiungere il target giusto con il messaggio giusto.
Complete Marketing Ecosystem: In addition to ads, we implemented an email marketing strategy aimed at incentivizing repurchases and increasing the average cart. Email marketing allowed us to keep customers active and increase purchase frequency throughout the year.
Retargeting and Conversion Strategy
Retargeting and Conversion: To avoid losing site visitors who had not finalized a purchase, we implemented retargeting campaigns that resulted in a significant increase in conversions.
After-Sell and Limited Time Offers: To maximize the average order value, we introduced an after-sell offer that offered additional products at a discounted price for a limited time. This strategy helped increase the average value of each purchase.
Through this integrated, multi-channel strategy, Telecard has seen:
To build on our success and generate further social proof, we collected numerous reviews, both video and written, and also created a Trustpilot channel dedicated to Telecard. Here, customers shared their appreciation for the quality and effectiveness of the service, confirming the positive impact of our approach. You can read customer feedback on Trustpilot.
The collaboration with Telecard was a concrete demonstration of how a targeted and integrated strategy can make a difference. By optimizing the shopping experience, focusing key messages, and having an advertising presence on multiple channels, Telecard has solidified its role as a market leader and achieved extraordinary results.
Every great achievement starts with a well-constructed strategy
